Company Profile
Developing People Through Communication, Learning and Change
Balanced Approach provides professional training in NLP, coaching, healthcare and business, working with individuals, teams and organisations.
Our approach is practical and experiential.
Rather than simply teaching models and techniques, we explore how people think, communicate, learn, adapt and change — and how that understanding can be applied in the real world.
Training ranges from open professional development programmes in NLP and Coaching to commissioned Healthcare and Business training designed around the needs of organisations and their people.
From Engineering to Human Development
Balanced Approach was founded by Mark Peters, whose route into training and development began not in psychology, but in engineering and organisational management.
Working as an Operations Director introduced Mark to systems thinking, lean manufacturing, continuous improvement and change management.
It also raised a more interesting question:
Why do some people and organisations adapt successfully to change while others struggle?
That question led to NLP, coaching and a much deeper exploration of communication, learning and human behaviour.
Mark's engineering background continues to influence the Balanced Approach today: understand the system, notice the feedback, remain curious about what is happening and develop sufficient flexibility to respond.
Experience & Professional Development
Mark has trained extensively in NLP, coaching, communication and behavioural change, including training with many of the people who contributed directly to the development of NLP.
He is a Master Trainer of NLP with the Society of NLP (SNLP) and, since 2023, one of the international group of Master Trainers who own the Society.
His wider professional experience spans organisational leadership, coaching, healthcare training, therapeutic communication and professional education.
This combination of practical organisational experience and more than two decades of studying human behaviour and change shapes the way Balanced Approach training is designed and delivered.
[View Accreditations & Professional Recognition]
Working With Organisations
Balanced Approach has delivered training, development and consultancy across healthcare, education, local government and business.
Organisations we have worked with include:
| • House of Fraser | • The NHS |
| • Loughborough University | • De Montfort University |
| • Aston Business School | • nPower |
| • Severn Trent | • E-on |
| • NEW College | |
| • SunGard | |
| • Production Engineering and Research Association (PERA) | |
The follow are some of the companies that have sent employees on our open training courses:
| • Jaguar Land Rover | • Johnson Controls |
| • Northern Foods | • CHH CoNeX |
| • DHL | • Strategic Health Authority |
| • QinetiQ | • MNB Precision Engineering |
| • House of Frazer | • Barclays Bank |
We have provided consultation services to the following organisations, among others:
| • DRP Group | • Eon |
| • Interactive Ward Lovett | • Birmingham City Council |
| • West Midlands LGA |
Our organisational work is rarely about simply delivering an off-the-shelf course.
We prefer to begin by understanding:
What are you trying to achieve — and what do your people need to be able to do differently for that to happen?
From there, training can be designed around the communication, coaching, leadership and behavioural capabilities required.
Balanced Approach Today
Today our work is focused around four areas:
NLP — professional training from introductory programmes through to Practitioner, Master Practitioner and Trainer development.
Coaching — practical coaching skills and professional coach development.
Healthcare — communication, coaching and professional development training for healthcare teams and organisations.
Business — commissioned training focused on communication, leadership, coaching, adaptability and performance.
Across all four, the underlying principle remains the same:
Develop capability, not dependency.